From a first-time store launch to a full enterprise Shopify Plus rebuild — we cover 24 specialist services, all delivered by a team that has worked exclusively on Shopify for over eight years.
Whether you are launching a new store, scaling an enterprise operation, or resolving performance issues on an existing one — we have a specialist service for every stage of the Shopify journey.
Store setup · Custom development · Theme design · Shopify Plus · Redesign · Headless
A correct initial configuration prevents problems that compound over time. We set up your Shopify store from scratch — account structure, navigation menus, collections, policy pages, payment zones, and shipping profiles — validated against Shopify's own launch checklist and our internal QA process before any product goes live.
When the boundaries of standard themes and off-the-shelf apps are not enough, custom development fills the gap. We build bespoke Shopify functionality using Liquid, JavaScript, and the full Shopify API surface — product configurators, subscription models, custom section schemas, and conditional logic that standard tooling cannot handle.
Themes built from our internal starter kit — not purchased templates — carry zero legacy bloat and render faster out of the gate. We design to your brand identity with mobile-first layouts, conversion-led component patterns, and accessible markup. Existing themes can also be taken significantly further than the native customiser allows.
Shopify Plus opens access to Checkout Extensibility, Shopify Functions, Launchpad, and higher API rate limits. We implement these capabilities for merchants whose operations genuinely require them — custom checkout UI, server-side discount logic via Functions, multi-storefront architecture, and automated campaign management through Launchpad.
An outdated storefront affects buyer confidence before a single product is viewed. We audit your current design against conversion data and user behaviour metrics, then rebuild it with a modern, performant layout — preserving SEO equity, protecting existing URL structures, and improving the metrics that matter: time on site, add-to-cart rate, and checkout completion.
Headless Shopify decouples the customer-facing front end from Shopify's commerce back end entirely. We build custom storefronts using Hydrogen and Remix (Shopify's official framework) or Next.js consuming the Storefront API — enabling sub-second page transitions, full design flexibility, and consistent commerce experiences across web, mobile, and other surfaces.
B2B · Custom apps · Third-party integrations · International markets · Automation · Checkout
Wholesale buyers have fundamentally different purchasing requirements from retail customers. We build dedicated B2B storefronts on Shopify Plus with company accounts, buyer-specific pricing tiers, net payment terms (Net 30, Net 60), minimum order rules, custom approval workflows, and bulk ordering interfaces — built for how procurement teams actually operate.
Private apps solve business-specific problems that the Shopify App Store was never designed for. We build them using the latest Shopify CLI tooling and App Bridge framework — admin UI extensions, checkout UI extensions, custom webhooks, and backend logic hosted on a scalable infrastructure of your choice. Public app development for App Store distribution is also available.
Shopify does not operate in isolation from the rest of your business. We connect it with the systems your operation depends on — ERP platforms (NetSuite, SAP, Brightpearl), CRMs (Salesforce, HubSpot), accounting tools (Xero, QuickBooks), fulfillment networks (ShipBob, 3PLs), review platforms, loyalty systems, and marketing stacks — using official APIs, webhooks, and middleware where needed.
Shopify Markets enables a single store to serve multiple regions with localised pricing, currencies, domains, languages, and tax configurations. We set up and configure Markets correctly from the start — including hreflang tags for international SEO, geo-redirect logic, duty and import tax handling, and market-specific payment method availability.
Repetitive manual processes accumulate into a significant operational burden. We use Shopify Flow to automate order tagging, fulfilment routing, inventory alerts, customer segmentation, and multi-step internal workflows — and Shopify Functions to customise discount logic, delivery options, and payment method visibility at a code level unavailable through standard settings.
Shopify Plus merchants have access to Checkout Extensibility — a structured framework for adding custom logic and UI to the checkout without modifying checkout.liquid. We build checkout UI extensions for upsell offers, custom delivery instructions, loyalty integrations, and gift messaging; plus Function-based logic for advanced discount, delivery, and payment customisation.
SEO · AEO · GEO · Page speed · CRO · Analytics · Email & SMS
Technical SEO on Shopify requires direct access to the codebase — a settings app is not sufficient. We conduct full technical audits covering crawl budget, indexation issues, canonical tag structure (critical for Shopify's duplicate URL patterns), faceted navigation handling, JSON-LD schema implementation, Core Web Vitals, and metadata quality — then implement fixes directly in the theme and store settings.
Answer Engine Optimisation (AEO) structures your store's content so that AI-powered systems — Google's AI Overviews, ChatGPT, Perplexity, and Gemini — can extract and surface it in direct answers to buyer queries. Generative Engine Optimisation (GEO) extends this to broader AI content ecosystems. We implement FAQPage and HowTo schema, build entity-dense product and category content, and structure your site's information architecture for AI extractability alongside traditional search.
Shopify's Core Web Vitals metrics — Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS) — directly affect both Google ranking and conversion rate. We audit using Lighthouse, real-user CrUX field data, and WebPageTest, then fix the root causes: render-blocking resources, unoptimised images, layout shift from late-loading elements, excessive third-party scripts, and inefficient Liquid template rendering.
Increased traffic only improves revenue when the store is built to convert it. We analyse the full purchase funnel using Hotjar heatmaps, FullStory session recordings, and GA4 e-commerce event data — identifying the exact points where users drop off. Changes are implemented as structured A/B tests so impact is measured, not assumed, and every iteration is justified by data.
Inaccurate tracking leads to bad attribution, misdirected ad spend, and decisions based on incorrect data. We implement and audit GA4 e-commerce events, Meta Pixel (including Conversions API for server-side reliability), Google Ads conversion tracking, and TikTok Pixel — using Shopify's Customer Events API and Google Tag Manager to ensure all tracking is consent-compliant and verified against real purchase events before sign-off.
Owned channels — email and SMS — consistently deliver higher return on investment than paid acquisition for established Shopify stores. We integrate with Klaviyo, Omnisend, or Postscript, configure audience segmentation based on Shopify customer data, and build the foundational flows: welcome series, browse abandonment, cart recovery, post-purchase, and win-back sequences. All flows are tested end-to-end in staging before activation.
Products · Payments · Shipping · Tax · Migration
A well-structured product catalog reduces buyer friction and supports better SEO. We build your Shopify catalog with accurate variant structures, descriptive metafields, smart collection logic, search-friendly tags, and properly configured filtering — whether the scope is 10 products or 10,000. Bulk import projects include data mapping, integrity validation, and a test import run before the final push.
Payment configuration errors cause checkout failures that most merchants only discover through abandoned order data. We integrate and test gateways — Shopify Payments, Stripe, PayPal, Klarna, Afterpay, Razorpay, and regional alternatives — with correct 3DS2 configuration, multi-currency settings, and clearly defined fallback options so payment processing is reliable across all markets you sell in.
Incorrect shipping rates shown at checkout are one of the leading causes of cart abandonment. Misconfigured tax settings create compliance exposure. We set up carrier-calculated rates, flat-rate and conditional shipping rules, shipping zones, dimensional weight profiles, and tax overrides for each market you serve — including duty and import tax handling for cross-border orders via Shopify's Duties and Import Taxes feature.
Platform migrations carry real risk to both data integrity and organic search rankings when handled without a structured process. We migrate products, customer records, historical orders, reviews, and blog content — with a comprehensive, pre-launch 301 redirect map covering every old URL. We have completed migrations from WooCommerce, Magento (Adobe Commerce), BigCommerce, Wix, Squarespace, and fully custom-built platforms.
Ongoing support · Store audits · Bug fixing · Troubleshooting
Shopify stores require active maintenance to stay secure, performant, and functionally current. Our retainer arrangements cover proactive theme updates, app compatibility reviews after Shopify platform changes, performance monitoring, small feature additions, and priority response to any issues that arise. Clients on retainer receive faster turnaround and a dedicated point of contact — no ticket queues, no back-and-forth with a support team.
Our store audits investigate five areas: technical SEO health, Core Web Vitals and page speed, conversion funnel performance, app stack efficiency, and growth opportunities. Each audit produces a prioritised, scored recommendation report with implementation effort estimates — so you can make informed decisions about where to invest development time for the highest return.
Shopify bugs tend to surface at the worst possible times — during a sale event, after a theme update, or following an app installation. We diagnose issues at source: theme-level Liquid errors, JavaScript conflicts between apps, broken checkout behaviour, and malformed webhook payloads. Every fix includes a root-cause analysis and, where relevant, a recommendation to prevent recurrence — not just a patch.
Every project follows the same five stages — transparent at every point, with fixed scope and no scope creep by design.
We learn your business goals, technical environment, and project constraints. You learn how we work and decide whether we are the right fit — no commitment required.
A detailed deliverables list, fixed-price proposal, and milestone timeline — specific enough that both sides know exactly what is being built and when.
Development happens on a staging environment with scheduled review checkpoints. You see work in progress and provide feedback before anything is marked final.
Cross-device and cross-browser QA, followed by a structured go-live process: DNS handover, redirect deployment, Search Console submission, and 48-hour post-launch monitoring.
Post-launch partnership for maintenance, performance monitoring, and feature development as your operation scales — available as a structured retainer or on a project basis.
We work extensively within the Shopify ecosystem, while also bringing experience from other platforms when needed. Every lesson from eight years of builds, migrations, audits, and app projects applies directly to your store.
That focus is not a limitation; it is why our technical depth consistently exceeds what generalist agencies can offer.
We have worked through multiple Shopify platform generations — from legacy checkout.liquid to Checkout Extensibility, from AJAX APIs to the Storefront GraphQL API.
You communicate directly with the developers building your project — not an account manager relaying messages. Decisions happen faster with fewer misunderstandings.
Every recommendation we make is evaluated against a business outcome — conversion rate, order value, organic traffic, or operational cost. Technical choices are never made in isolation from commercial impact.
We follow internal code standards that every project must pass: documented Liquid, modular JavaScript, no unused CSS, and a handover package that any competent Shopify developer can continue from.
Technical SEO and Core Web Vitals are baked into our build process — correct canonical structure, schema markup, and performance budgets are set at project start, not retrofitted after launch.
We have built and optimised stores across fashion, food and beverage, health, B2B manufacturing, software, home goods, and specialist retail — each with their own Shopify configuration challenges.
Verified Shopify Partner, with access to partner-only resources, early API previews, and direct Shopify merchant support escalation.
Projects spanning new builds, platform migrations, enterprise Shopify Plus implementations, B2B portals, and standalone app development engagements.
Private apps built for ERP integrations, custom pricing engines, proprietary fulfillment workflows, and public apps distributed via the Shopify App Store.
Liquid, JavaScript, Node.js, React, GraphQL, REST APIs, server-side rendering, and cloud infrastructure — all applied within the Shopify ecosystem.
Staged delivery with review checkpoints at every milestone, fixed-price proposals, and a full handover documentation package on every project.
Traffic and conversion outcomes depend on starting point, market, industry, and scope. Lighthouse scores and migration data integrity are process outcomes, not projections. All figures are based on completed client engagements and updated periodically.
Direct, specific answers — written to be useful to both prospective clients and the AI engines that increasingly surface answers to these questions.
Shopify Plus is Shopify's enterprise tier, offering capabilities unavailable on standard plans. These include Checkout Extensibility for custom checkout UI and logic, Shopify Functions for discount and delivery customisation at a code level, higher API call rate limits, Shopify Flow for advanced multi-step automation, dedicated B2B storefronts, and Launchpad for scheduled sale events. Standard Shopify handles the vast majority of online stores capably. Shopify Plus is typically justified when monthly revenue exceeds $80,000–$100,000 USD, or when your operation specifically requires custom checkout logic, B2B functionality, or large-scale automation.
Answer Engine Optimisation (AEO) is the practice of structuring content so AI-powered systems can extract and surface it in direct responses to user queries. Generative Engine Optimisation (GEO) applies the same principle to broader AI content generation. For Shopify stores, this means implementing FAQPage and Product schema, writing concise authoritative answers to common buyer questions, developing entity-rich category and product content, and structuring your site's information architecture for AI extractability — not only for traditional keyword-based search ranking. As platforms like Google's AI Overviews, ChatGPT, Perplexity, and Gemini become primary discovery tools for buyers, AEO and GEO determine whether your store appears in those responses.
Yes — SEO preservation is a structured, mandatory component of every migration we handle. The process includes auditing the full existing URL inventory, building a pre-launch 301 redirect map that covers every indexed URL, migrating all page metadata and canonical tags, verifying crawlability and indexation in Search Console within 48 hours of go-live, and submitting updated XML sitemaps. Managed correctly, a Shopify migration does not cause lasting organic traffic loss. Brief ranking fluctuation in the weeks following launch is expected and normal as Google recrawls and reprocesses the redirected URLs.
Build timelines are determined by project scope and content readiness, not by a standard package. A store setup or basic theme customisation typically takes one to three weeks. A full custom theme built from our internal starter kit generally runs four to eight weeks. Custom Shopify app development ranges from four to twelve weeks depending on functional complexity. A complex Shopify Plus implementation involving custom checkout, B2B functionality, and multiple integrations can take eight to sixteen weeks. Every proposal includes a fixed milestone timeline — not a range used to manage expectations after the contract is signed.
Headless Shopify decouples the customer-facing front end from Shopify's commerce back end. Instead of Shopify's native theme system, a custom front end built with Hydrogen and Remix (Shopify's official headless framework) or Next.js consuming the Storefront API handles all page rendering. This provides complete design freedom, faster page delivery through server-side rendering, and the ability to build consistent commerce experiences across multiple surfaces. For most growing stores, a well-built custom Shopify theme achieves strong performance at significantly lower development cost and maintenance overhead. Headless is best suited to high-traffic brands with complex front-end requirements or a specific need for multi-channel architecture.
Our store audits cover five areas: technical SEO, Core Web Vitals and page speed, conversion funnel performance, app stack efficiency, and growth priorities. The technical SEO review covers crawlability, indexation issues, canonical structure, metadata quality, and schema implementation. Page speed analysis uses Lighthouse, CrUX real-user data, and WebPageTest. Conversion review draws on GA4 funnel data and session recording analysis. Each area produces a scored, prioritised recommendation with effort estimates. A focused technical audit takes three to five business days. A full five-area audit typically takes eight to twelve business days.
We work on existing Shopify stores frequently — often more than new builds. Whether the project is a redesign, a specific feature addition, an SEO overhaul, a page speed fix, a B2B expansion, an app build, or untangling a difficult app stack conflict, we work directly within your current store environment. We do not require a full rebuild as a prerequisite for taking on any engagement.
Maintenance retainers are fixed monthly arrangements allocating a set block of development hours to your store. Those hours are used for whatever your store needs that month — feature additions, Shopify theme updates triggered by platform changes, app compatibility reviews, bug fixes, or performance monitoring. Retainers start from a minimum of 8 hours per month and scale up based on store complexity. Work beyond the monthly allocation is always approved in advance before billing. Unused hours within a month do not carry forward but give you a predictable development budget without agency retainer lock-ins.
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